5 Reasons Why Print Marketing Still Matters in the Digital Age

Print Marketing Still MattersIt’s what you leave on the table that counts and PRINT marketing isn’t going out of style.

Whether you leave behind a business card, a brochure, or send a postcard through the mail, print marketing still matters and it can have a lasting impact on potential customers and clients. Our Creative Media Design services and our partnership with the best printers in the industry means you shine in your best light even off-screen.

Here are 5 key reasons why print marketing still matters:

  1. Tangibility Leaves a Lasting Impression – Physical items are more memorable and impactful than digital-only marketing.  Physical marketing materials like brochures, flyers, and business cards create an experience that digital ads simply can’t match. Customers can touch, feel, and reference printed pieces long after an online ad has been forgotten. Studies show that printed materials trigger a more emotional response in the brain compared to digital content and it has a 70-80% higher recall rate than digital advertising. This tangibility helps your brand and messaging stick in customers’ minds in a more meaningful way.
  2. Credibility – Well-designed print collateral conveys professionalism and legitimacy for your business. A professionally designed and printed piece signals to customers that your business is legitimate, established, and worth their trust. In an increasingly crowded digital landscape, physical marketing collateral lends an air of authenticity that can be harder to achieve through online-only efforts. Customers may perceive businesses with a strong print presence as more trustworthy, reliable, and worth doing business with.
  3. Targeted Placement for Maximum Impact. You can strategically place print ads, brochures, and other materials in locations where your ideal customers will see them – whether that’s in your physical store, at trade shows, industry events, or in specialized publications. This targeted, physical distribution helps ensure your marketing reaches the right people, at the right time, in the right context. It allows you to put your brand directly in front of your target audience in a way that digital alone cannot.
  4. Reduced Digital Fatigue – Cuts Through Digital Clutter. In our attention-saturated digital landscape, print marketing can be a refreshing change of pace that helps you stand out. While consumers are bombarded with online ads, pop-ups, and social media posts, a well-designed print piece has a better chance of capturing their focus and cutting through the noise. Print marketing provides a more distraction-free experience that allows customers to engage with your content on their own time.
  5. Longevity – Print Makes a Lasting Imprint. Printed materials can be kept, shared, and referenced long after digital ads or emails have been forgotten. Unlike online ads or social media posts that quickly get buried, print materials can continue working for you long after they’re distributed. Customers may hold onto brochures, catalogs, or business cards, allowing your brand to have an enduring physical presence in their lives. This extended shelf life means your marketing investment continues to pay dividends over time, rather than disappearing into the digital ether.

The bottom line is that print marketing still matters and when used thoughtfully, can be a powerful complement to your digital marketing efforts. The key is to create high-quality, compelling print materials that reinforce your brand and speak directly to your target audience. That’s the kind of service we offer.

At Close to the Coast Creative, we specialize in helping businesses harness the power of print marketing to stand out in today’s crowded marketplace. From eye-catching designs to strategic distribution, we’ll work with you to create materials that leave a lasting impression and drive results for your business.

So, the next time you’re considering your marketing strategy, don’t underestimate the impact of print. With the right approach, it can be a game-changer for your business, helping you make an imprint, quite literally, in print.